I have been using google as my search engine of choice for so long, I can’t even remember the url’s of any other search engines… But like all things in live change is good, I change my desktop background at least two times a month, I change my cell phone’s ring tone about once a month, I even change girl friends every now and again :p So why have I constantly been using google for the last 8 odd years? The sort answer, there was not anything worth considering. I used the word ‘was’ for a reason, enter cuil.
Cuil is the new kid on the block as far as search engines go, but the people running it are certainly not new in the search engine market! Most of the management, comes directly from google, that there should be reason enough to convince you that cuil is worth something, who in their right mind would leave google the Meca of all places to work, and at that to join a start-up! But there is more behind cuil, the founders are all search gurus, who have proven them selves worthy over the years. Well, enough about the company.
What makes cuil so different?
Well for one it looks amazing! Now in it self this is not a very good reason to change from my beloved google to cuil, but it is part of a very good reason cuil brings the web explorer some fresh, funky and cool new concepts. Oh but how I love the design. Enhanced search experience, from drilldown to navigation suggestion, cuil has really taken, plain dull old search, and turned it into, an interactive user friendly experience. It has done to web search, what gmail did to email or what Facebook did to social websites, totally revolutionized it. For more cuil features aim your mouse here.
I am a bit worried that google hasn’t come up with something like this, but then again, google has been getting it right, from the first time they opened their doors and their homepage has not really changed in the last 10years and so too their interface. They probably believe in the “if it works don’t try and fix it” motto.
Google obviously brings allot to the fight.
A few things I could think of:
- As a brand Google is powerful the world over.
- Global presence, localization and language specific services. I mean come one you can have google in zulu!
- Market leader for so long.
- Corporate identity, who google is to the rest of the business world, corporates the people earning them the big bucks. The established client base.
- SEO, yes Search engine optimization, people want there pages to be ranked high in google results, whole businesses have spawned from this notion.
- Google is not only search!, Gmail, docs, news, blogs, rich media like images and youtube, all fully integrated into the google arsenal.
Its not going to be easy.
Google is going to be a worthy opponent, they already bring so much and they already do it all so very well, but cuil is certainly a breath of fresh air.
I wonder if in a few years time, we might be changing our vocabulary again, just like we did with google, maybe in a few years time we might be saying, “I don’t know him but why don’t you just, Cuil him!”.
We will just have to wait and see.
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